I translate complex AI systems into intuitive, human-centred experiences — scalable enterprise platforms built with clarity, trust, and measurable difference.
I’m a Lead AI Designer with 15+ years of making complex digital products simple to use.
I work across the whole product, from early research to shipped software. Today I lead design on McKinsey’s AI due-diligence platform: I design the product, then build it in code alongside engineering.
More about me →Generative AI people can trust.
One system across products and languages.
Assistants and copilots that feel natural.
React and iOS prototypes, not static mocks.
Arabic and English, built in from day one.
Health, education and community.
Present
Lead AI Product Designer
Design Lead on McKinsey’s IDA (Intelligent Diligence Apps), the AI-powered due-diligence platform in active use on live client engagements. I brought its separate workstreams into one product, and work on it as an AI design engineer: prototyping in code, extending it to iOS, and building the public site at ida.mckinsey.com.
Previously
Lead Product Designer · Generative AI
Led design of a generative AI tutoring platform for the Ministry of Education & Higher Education (Qatar) — a bilingual Arabic RTL / English LTR, curriculum-aligned solution designed and shipped at national scale.
2011 — present
Design Lead · AI, SaaS, Marketing, Fintech
End-to-end SaaS design delivery for Mapp Digital, Momentum Worldwide, Toptal, Provenir AI, American Express, McCann Worldgroup, Janssen, Redbird and Verizon — translating complex systems into engaging, trustworthy experiences.
Platform · Design systems · Confidential · McKinsey & Company
AI-driven platform design and enterprise design system architecture — product behaviour, IA, and interaction models defined alongside engineering and product. Password-protected — request access.
Generative AI · Public sector · Scale AI · MoEHE Qatar
A generative AI tutoring platform for Qatar’s Ministry of Education — bilingual Arabic (RTL) and English (LTR), curriculum-aligned, shipped at national scale in three months.
Mobile · 1st place · Toptal Global Hackathon · 2022
First place from nearly 80 teams worldwide — visual identity, IA and interaction model, end-to-end.
UI & UX Designer · Momentum Worldwide · 2022
Two walk-up games for the Amex Fan Experience at The Championships — Centre Court Challenge and Find Andy — understood in seconds and played by thousands of fans a day.
Outside work, I design and build my own products, taking each idea from first sketch to launch.
LiveA free business directory where any business can list itself and be found. Designed, built, and shipped solo — live and operating.
LiveA conversational AI assistant — natural, bilingual dialogue built on LLMs.
Coming soonA curated library of tools and references for AI product teams.
Recognised three times for independent UI/UX product design.
Honoured for design with social impact and purpose.
First place against nearly 80 teams worldwide.
An essay on bringing touch to telemedicine.
Read on ToptalWhether it’s an invitation to speak, mentorship, or simply connecting with like-minded people in AI and design, I’d love to hear from you.