My Latest Work.
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Good user experience design is part of the product development process. My process starts with understanding business needs, listening to user stories and developing a UI Architecture for it.
Design solves a problem. Throughout the process, it is important to keep a goal in mind — make a usable design to achieve end-user satisfaction. I use wireframes and low to mid-fidelity prototypes to test ideas.
I apply human factor principles to design products that are efficient, effective and satisfying at every touchpoint. I enjoy turning complex problems into simple, beautiful and intuitive designs.
Digital Design has always been a part of my life and I have explored my creativity throughout my life. My expertise covers the entire digital product design process for both websites and mobile apps, including brand and visual communication, user experience design and user interface design.