I translate complex AI systems into intuitive, human-centred experiences — scalable enterprise platforms built with clarity, trust, and measurable difference.
I’m a Lead AI Designer with 15+ years of making complex digital products simple to use.
I work across the whole product, from early research to shipped software. Today I lead design on McKinsey’s AI due-diligence platform: I design the product, then build it in code alongside engineering.
More about me →Translating conversational and generative AI systems into intuitive, trustworthy product experiences.
Seen at McKinseyArchitecting enterprise design systems that scale across products, teams, and languages.
Seen at Provenir AIDesigning dialogue, behaviour, and interaction models for assistants and copilots.
Seen at McKinseyA computer science background, put to work: prototypes built in React and carried to iOS — working software, not static mocks.
See how I workBilingual, curriculum-aligned and government-grade delivery — Arabic RTL through English LTR.
Seen at Scale AIHuman-centred work in health, education, and community — where outcomes matter most.
Seen at UnitiPresent
Lead AI Product Designer
Design Lead on McKinsey’s IDA (Intelligent Diligence Apps), the AI-powered due-diligence platform in active use on live client engagements. I brought its separate workstreams into one product, and work on it as an AI design engineer: prototyping in code, extending it to iOS, and building the public site at ida.mckinsey.com.
Previously
Lead Product Designer · Generative AI
Led design of a generative AI tutoring platform for the Ministry of Education & Higher Education (Qatar) — a bilingual Arabic RTL / English LTR, curriculum-aligned solution designed and shipped at national scale.
2011 — present
Design Lead · AI, SaaS, Marketing, Fintech
End-to-end SaaS design delivery for Mapp Digital, Momentum Worldwide, Toptal, Provenir AI, American Express, McCann Worldgroup, Janssen, Redbird and Verizon — translating complex systems into engaging, trustworthy experiences.
AI-driven platform design and enterprise design system architecture — product behaviour, IA, and interaction models defined alongside engineering and product. Password-protected — request access.
A generative AI tutoring platform for Qatar’s Ministry of Education — bilingual Arabic (RTL) and English (LTR), curriculum-aligned, shipped at national scale in three months.
Social networking layer and platform-wide UX redesign for a B2B mentorship and learning platform — new information architecture, design-system update, and bilingual form architecture from research through hand-off.
First place from nearly 80 teams worldwide — visual identity, IA and interaction model, end-to-end.
Products I’ve built and shipped solo — from concept to live URL — in evenings, weekends, and gaps between work.
Recognised three times for independent UI/UX product design.
Honoured for design with social impact and purpose.
First place against nearly 80 teams worldwide.
Whether it’s an invitation to speak, mentorship, or simply connecting with like-minded people in AI and design, I’d love to hear from you.