Fifteen-plus years across AI platforms, fintech, government, edtech, marketing and AR/VR — recent case studies grouped here, with fuller archives available on request.
Platform · Design systems · Confidential · McKinsey & Company
AI-driven platform design and enterprise design system architecture — product behaviour, IA, and interaction models defined alongside engineering and product. Password-protected — request access.
Generative AI · Public sector · Scale AI · MoEHE Qatar
A generative AI tutoring platform for Qatar’s Ministry of Education — bilingual Arabic (RTL) and English (LTR), curriculum-aligned, shipped at national scale in three months.
Lead AI Product Designer · Provenir AI · 2023–2025
Enterprise fintech AI design system and decisioning UX. Cut client onboarding time by 50%.
Mobile · 1st place · Toptal Global Hackathon · 2022
Mobile app design selected first place against nearly 80 teams worldwide. Visual identity, IA and interaction model end-to-end.
UI & UX Designer · Momentum Worldwide · 2022
Two walk-up games for the Amex Fan Experience at The Championships — Centre Court Challenge and Find Andy — designed to be understood in seconds and played by thousands of fans a day.
UX & UI Designer · Momentum Worldwide · General Motors
A digital-human AI ambassador for the Bolt EV and Bolt EUV launch — a conversation by voice or text that answered real questions about electric driving, with 1,000+ conversations in its first three months.
Senior UX/UI Designer · Mapp Digital · 2020–2021
Redesign of an enterprise marketing platform built for years without a designer — research, new information architecture, a design system and simpler messaging workflows, tested to 100% user satisfaction.
Lead UX / UI Designer · Metalitix · Sep 2025
Redesigned the immersive analytics dashboard for AR/VR/3D experiences — benchmark comparison, dark-mode treatment, 35% cognitive-load reduction.
Lead Product Designer · MentorCity · 2024
Social networking layer and platform-wide UX redesign for a B2B mentorship and learning platform — new IA, design-system update, and bilingual EN / FR form architecture from research through hand-off.
Lead UX / UI Designer · Research-led brief
A peer networking platform tackling student mental health at university — research, empathy mapping, journey flows, and two phases of high-fidelity prototypes.
Outside work, I design and build my own products, taking each idea from first sketch to launch.
LiveA free business directory where any business can list itself and be found. Designed, built, and shipped solo — live and operating.
LiveA conversational AI assistant — natural, bilingual dialogue built on LLMs.
Coming soonA curated library of tools and references for AI product teams.
3D medical experiences — bringing immersive AR / VR into clinical training and patient education.
A personalised AI tutor for structured, adaptive learning — one-to-one guidance at scale.