Stadtbleibe Apartments is set in various locations in Leipzig Town Centre, Germany. The Stadbleibe apartments is also rated for the best reviews and value in Leipzig!
StadtBleibe approached me back in 2013 when they were just preparing to launch.
Important information points I was able to gather from the Logo design briefing:
- The logo must emphasise a clean modern luxury look and feel
- Given full creative control over designing and colour choice, the branding colours I choose were “grey” and “wine”.
- The Logo was designed to work on black and white backgrounds without losing the wine colour.
- Come up with a symbol for the brand that reflects the company.
One of the most important parts of any design process is research and discovery. Once I felt I’ve exhausted all possible ideas I go back through the sketches and pick a handful to bring into the computer. The process of doing this evolves the designs even further.
The Logo was designed with a beautiful pendant symbol and a silhouette of Leipzig city skyscraper to symbolise the luxury style of apartments at the heart of City Leipzig.
The final logo design is simple, sophisticated, elegant, and has a strong personal connection with the business. Using the same aesthetic, a business card, stationery, banners and Board were also designed as part of the identity.